The golden rule:
He who has the gold, makes the rules.

Bach’s Brewery

The Golden Rule

Poster series inspired by the 1988’s film John Carpenters »They Live«, published in the #18 edition of the »Viertelvor« magazine on the topic consume. Put the glasses on and you’ll see the real messages on the billboards.  »Obey«, »Buy, sleep, die«, »Consume, conform, submit«,  »Do not question authority«, »No independent thought«, …

The screen prints are hand-pulled on high quality paper in gold, white and black. Limited edition of 13 each, 40 × 60 cm.

The 2019 limited edition T-Shirt is was available via everpress.

Put the glasses on, put them on!

Corporate Design and packaging for Bach’s, a small southern german brewery founded in 2009.

Delivering bars and festivals with their handcrafted beers, in 2018 they decided to go the next step and bring their sustainable range of beers to the retailers together with a new design.
Bottled. For the first time.

Poster series inspired by the John Carpenters “They Live” (1988). 

Put the glasses on and you’ll see those messages on billboards. »Obey«, »Buy, sleep, die«, »Consume, conform, submit«,  »Do not question authority«, »No independent thought«

Those screen prints in gold, white and black are hand-pulled on high quality paper – 300g and 40 x 60cm.
The edition is limited to only 13 pieces each.

Put the glasses on, put them on!

 

 

 


 


Poster Series

Poster Series

 

 

 

in collaboration with
Jono Garrett, Bernd Pegritz
& Daniela Spinelli

in collaboration with Bernd Pegritz, Daniela Spinelli, Jono Garrett

 

 

 

2017

2017

stayasleep
theylive

“I have come here to chew bubblegum and kick ass!
… And I’m all out of bubblegum!”

TheGoldenRule_19

“Do Not Question Authority” and “Marry And Reproduce”
by Daniela Spinelli

“Do Not Protest” and
“Consume, Conform, Submit”

by Bernd Pegritz

“Buy, Sleep, Die” and
“Money Is Your God”  
by Jono Garrett

“Stay Asleep” and
“No Independent Thought”

by Stefan Hübsch

“The world needs a wakeup call, gentlemen.
We’re gonna phone it in.

TheGoldenRule_17
TheGoldenRule_18